Privacy Policy

What this policy covers

This policy covers the founding waitlist at www.pawlo.app. Pawlo is a Calgary-first shared-purchasing platform for independent pet-service businesses. The waitlist gathers interest before member ordering opens; it does not take a payment or place a product order.

Information you give us

When you join, we collect the details entered in the form: your first and last name, business name, email address, mobile number, main service, and city or service area. You may also choose to share other services, a business website, a social profile, and the products you would like to order through Pawlo.

We record whether you verified your email and mobile, whether you separately opted in to marketing email or SMS, when you accepted the waitlist Terms and this policy, and the version of that consent copy. We may also collect basic attribution data, such as UTM campaign parameters and the referring page, so we can understand how people find Pawlo.

How we use waitlist information

We use the information to operate the waitlist, confirm that Pawlo is reaching eligible local pet-service businesses, understand demand by service type and geography, plan the opening product catalog, send requested verification messages, rank launch priority by verification status, and contact selected applicants about next steps.

If you later register as a Pawlo member, staff may link your waitlist entry to your member business using matching contact information. Joining the waitlist by itself does not create a member account.

Required acknowledgement and optional marketing

You must acknowledge the Pawlo Terms and this Privacy Policy to submit the waitlist form. Marketing email and marketing SMS consent are separate, optional choices. You can join and keep your place on the waitlist without opting in to either.

If you opt in, we may send occasional launch, catalog, and shared-order updates through the channel you selected. SMS message and data rates may apply. You can withdraw either marketing consent at any time.

Transactional verification messages

Verification is separate from marketing. We may send an email verification link and, when you request mobile verification, a one-time SMS code. These messages confirm that you control the contact information submitted and can improve your waitlist priority. Requesting a code does not opt you in to marketing texts.

How we store and share your information

Waitlist information is stored in the PawsOS/Pawlo infrastructure used to operate the program. We do not sell waitlist personal information. We may share it with service providers that help us host the site, store data, measure site performance, or deliver transactional email and SMS, but only as needed to provide those services.

Your choices

You can ask us to update or remove your waitlist information. You can also withdraw optional marketing consent without leaving the waitlist. Verification remains optional, although a fully verified entry receives higher launch priority than an unverified entry.

Contact us

Questions about this policy or your waitlist information? Email hello@pawlo.app.